Quality over frequency

Why One Magazine isn’t an annual publication and how intentionality, storytelling, and ethical mindfulness is at the core of what we do.

Words NICOLE GAVRILLES

In a world dominated by the relentless pace of "fast media" and daily digital noise, there is a profound power in slowing down. At One, we are often asked why we don’t release a new issue every year. The answer is simple: we refuse to follow the status quo when it comes to the fashion industry and its fashion calendar.

Our mission is rooted in intentionality. We believe that for content to be truly impactful, it must be crafted with care, depth, and purpose. We don’t just fill pages; we build a narrative world grounded in the true meaning of sustainability. By stepping away from a traditional annual publishing model, we give ourselves the breathing room to ensure that every story told and every image captured aligns with our highest standards.

This intentionality extends to the brands we feature. We view our collaborators not just as features, but as partners with a shared mission. We mindfully curate brands, highlighting those who prioritize ethical transparency, traditional craftsmanship, and eco-innovation. By taking more time between issues, we can vet and build authentic relationships with brands who are truly moving the needle in their respective industries.

Every issue and piece of content for One is anchored by a specific theme that maps directly to our sustainability initiatives. We believe storytelling is a vehicle for change. Whether exploring circularity, heritage craftsmanship, or environmental stewardship, our themes are designed to provoke thought and inspire a more conscious lifestyle. We don’t just report on beautiful items in this world; we advocate for a cleaner, greener, and more inclusive version of it.

Our slow approach is a direct reflection of our mission statement committed to ethical production. Producing a physical magazine has an environmental footprint, and we take that responsibility seriously. From the paper we source to the printers we partner with, every element of our production process is handled with care. We would rather produce one ethically sound, timeless issue you cherish than multiple issues that contribute to the culture of disposability.

At One, we aren't interested in being the loudest voice in the room—we want to be the most meaningful. Thank you for being part of this journey toward a more intentional and ethical future.

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